First of all, this advertisement makes me laugh. I can’t decide if they are trying to say “Be Smart, Drink Smart (Don’t be like Jessica Simpson)”, or if they are actually trying to say “Hey, look at Jessica Simpson! She’s so smart! She may be drunk ,but at least she’s in the back of the truck with all of her clothes on!”
As far as beer commercials go, this one isn’t too bad. The text in the black space at the bottom should be bigger, because it’s hard to read at that size, and there is quite a bit more room in the box. With the name of “Stampede” though, I would have felt that the usual image of horses, or a large herd of cattle, or even a joking one with running people would have been a better way to go. The image of Jessica Simpson with her eyes glazed, mouth open and her shirt half undone might not have been the best way to go. The colors are nice though. There’s just something awkward about the whole thing.
Even though I don’t drink, I don’t find this ad very persuasive. Actually, for the intelligent viewer, I’d hope they would find it as a turn-off. The slogan is hard to find, as it’s the last of the tag-line. “Stampede Light, It’s Beer Plus.” Nowhere in this add does it say ‘plus what’? Sadly, there is no unison or synergy to this ad. It’s a girl that used to be considered extremely beautiful, and beer. But there is no link between them. It’s a sad ad.